Award winning Dolly Blue Bridal Studios

Shrewsbury. Shropshire. SY1 1LY



Since the outbreak of Covid-19 the world has changed and we have all adapted our lives accordingly.  We have put in place a number of changes to ensure a safe and healthy environment for you and us.

Limited appointments, social distancing, deep cleans, will all be part of our daily routine from now on. We will ensure that these precautions will not, in any way, impact negatively on the very special and emotional experience that choosing your bridal gown will be.

Please go to the menu; Our Studios – Your Appointment, for all the relevant information.  Take care x



If you want a unique wedding dress that hasn’t been seen a hundred times before, a dress that’s as individual as you are, then you’ve hit the bridal shop jackpot. Our separates and accessories are modern, stylish and untraditional. Not tied to specific labels, means we work with amazing new designers from around the world bringing our brides the latest in beautiful contemporary dresses and accessories. Constantly changing our collections and evolving the Dolly Blue Bridal ethos to always be fresh, relevant and on trend.


Our collections are hand picked with the unconventional bride in mind. We know our collections intimately and will guide you to the styles that will suit your body shape and fit with your bridal vision, but ultimately we’re here to help you find a dress YOU love.  We’re chilled and definitely not ‘hard sell’. Realistically you will not look amazing in every dress, so we won’t say you do!  TOP TIP – Wear plain, skin coloured and the right sized underwear when trying on any bridal gowns believe us, this does make a difference!

BOOK ONLINE (It’s the future people!)